Our Story
Part of Berkeley since 1966
Long before Sally and Andrew became its caretakers, this little shop was already part of the neighborhood rhythm — serving students heading to class, writers working out their ideas, teachers stocking up before the school year, and families who simply loved good paper and pen.
Sally and Andrew bought the store in 1997, when their first child, William, was just one year old. At the time, they thought they were buying a business, but soon realized they were stepping into a community.
As first-time business owners, building something of their own mattered deeply to them. And as a first-generation Korean American immigrant, owning a neighborhood shop felt like both a responsibility and a privilege to Andrew. They believed — and still believe — that small businesses help hold a community together.
In many ways, the shop and the family grew up together. Their two boys spent many hours behind the counter. They learned to say hello to regulars. They watched customers test fountain pens and debate notebook paper — because to those who care, it matters.
Ideas. Conversation. Creativity
They have remodeled the Berkeley store twice over the years. Each time, the intention was not to chase trends, but to care for a place that has served Elmwood for decades and to prepare it thoughtfully for the years ahead. To keep it welcoming. To make sure it still feels like Elmwood — thoughtful, independent, a little bit stubborn in the best way.
Berkeley is a place that values ideas. Conversation. Creativity. Independent thinking. Elmwood Stationers has always reflected that spirit.
In 2009, during the Great Recession, when most businesses were pulling back, Sally and Andrew decided to open the Lafayette location. It wasn’t the obvious or easy move. But they believed then — as they do now — that personal service, thoughtfully chosen tools, and real human interaction would always matter.
They don’t try to carry everything.
They carry what they use themselves, what they trust, and what they’re proud to recommend across the counter.
A pen that feels right in your hand. A personal card or note that invites you to connect. Tools that help you slow down and think clearly. What they offer is soulful necessities.
Nearly sixty years after Elmwood first opened its doors, Sally and Andrew are grateful to still be here — as neighbors, as parents, and as part of a community that continues to believe in the power of small, thoughtful things.
If you stop by, you’ll probably find Andrew recommending a notebook he’s using himself, or Sally making sure the space feels just right.
Come in. Stay awhile.